Wednesday, October 22, 2014

Adjusting to my new life

I have now been in Hanoi for more than a month - in fact, close on 2 months. Much of that time has been spent on settling in, whether it would be home, or at the office. It has been quite the adventure the last year. There are times I cannot believe that I am living in my 3rd country on a 3rd country in under 1 year.

When leaving South Africa on 29 October last year, I had such high hopes for my time in Boston. I was so excited for the new job... and how quickly those hopes were dashed. The position I thought I would have ended up being something completely different. I was under utilised, and basically spent a lot of time doing very little. Moving to Boston was also socially more difficult than I had assumed it would be. I was alone on my birthday, Thanksgiving, Christmas... and I did not even get to see my friends in the US (New York and DC) as much as I had wanted to. And add to this coming to grips for 4-5 months of winter!

However, there was a lot about living in Boston that I did love. The super fast internet. Excellent service. How safe I felt - no alarm systems, no burglar bars. You cannot truly appreciate it until you have lived, like so many South Africans, as virtual prisoners in our own homes.

So the decision to move to Hanoi, though professionally was the easy choice, was daunting on the personal front. Yet, I decided to take the leap, and here I am. And who knew that moving to Hanoi would be so much easier than moving to Boston? I have made some good friends among the expat community; I found an apartment easily; and I have already travelled within the country. Of course I miss home and friends and family, and the internet in the US, but I have come to really love the hustle and bustle of Hanoi - if not the weather and air quality!

The food is amazing, and the cost of living is pretty low - compared to the US. Compared to South Africa, it is pretty much on par.

I miss the freedom of having your own car and just going where you want gives you, but then there is the joy of taking a taxi and never having to deal with looking for a parking space. As for riding a motorbike in Hanoi - I am not as brave as yet. Give me some time.

The language barrier is real - just this morning in an upscale shop I had quite the time trying to explain that I was looking for milk.

This country is beautiful (the little I have seen of it), and there is so much development happening here.

What will the future bring? Who knows. For now, I am happy with the choices I made, and I am excited about the next adventure.

Wednesday, September 10, 2014

I am actually writing this as I am sitting on the plane. We have been in the air for 7 hours now, with another 5.5 to go! I am en route to Hong Kong, and then after a very long layover, to Hanoi - where the current night time temperature is 78 degrees! I am trying hard not to imagine the day-time temperature.

Anyway, it was my sister's birthday yesterday, and with a family gathering last night, it was a little bit of a crazy day, and there is still so much I felt I needed to do, including changing Rands into US Dollars :)


Try explaining to the Foreign Exchange Bureau at the airport that you do not have proof of residence with you, because you have not lived in he country for the last 10 months. So, now I have Rands with me that I sincerely hope can be changed in Hong Kong.


And then the drama at the airport with my excess luggage. As you can imagine, moving to another country means the one little standard suitcase allowance will not do. So I have 24kg in excess luggage. Well, I had more than that when I moved to Boston (seems like yesterday), both going and returning two weeks ago, and on both occasions the fee was around $155 - thank you British Airways for being reasonable. Well. Let me tell you, Cathay Pacific; whole different ball game. Their fees are in excess of R600 PER KG. The final bill, for those not in the mood to do quick math: over R15,000! Considering that my flight ticket was only R10,700, it would have been cheaper to buy a 2nd seat, and have 2 people's luggage allowance. Lesson learned: never fly Cathay Pacific when relocating to another country. They are not likely to see me on their flights ever again!

Monday, July 7, 2014

Advertising in the US

I recently decided to conduct a "social study". On 29 April 2014, starting at 20:00, I made a list of all adverts I was exposed to over a 3 hour period. To ensure an "even spread" I alternated in the 3 hours between the three major networks - ABC, NBC and CBS.

So, here goes, over the 3 hours, I saw over a 100 adverts. This is CRAZY. Here is the list. And because it is me, I of course needed to analyse this data. So, according to the advertising industry, this is what the average viewer on a major network is really interested in:

* Shows for the network (22% of ads)
* Food (16% of ads)
* Cars (14% of ads)

These three categories constitute 52% of all advertising. Following closely behind are retail clothing stores (9% of ads), and network providers (9% of ads). To me this was maybe not a typical evening, because I feel that many nights are dominated by adverts for medicines and medical services. So, revel with me in the beauty that is the US advertising industry...
  1. Olive Garden - restaurant chain
  2. Allegra – allergy medication for kids
  3. Humana – health services
  4. TJ Maxx – clothing store
  5. Survivor show promo
  6. Criminal minds show promo
  7. Elementary show promo
  8. CSI show promo
  9. Big Bang Theory show promo
  10. The Millers show promo
  11. Quilted Northern – toilet paper
  12. Nationwide insurance – household goods
  13. iPhone 5 – cell phone
  14. Fage – yoghurt
  15. Staples - office supplies
  16. CSI show promo
  17. Dodge – car
  18. LaQuinta – hotel brand
  19. Dunkin Donuts
  20. Zyrtec – allergy tablets
  21. Home Depot
  22. Allegra – allergy tablets
  23. Domino’s pizza
  24. BMW i3
  25. Nicorette & Nicoderm – stop smoking
  26. NCIS: LA show promo
  27. Person of Interest show promo
  28. Harvey Building Products
  29. Xfinity – internet provider
  30. Ford Escape – car
  31. Hidden Valley ranch – salad dressing
  32. Allstate insurance
  33. Kohl – department store
  34. Outshine – frozen snacks
  35. Enbrel – joint pain medication
  36. NCSI show promo
  37. Kay jewelers
  38. Kraft macaroni and cheese
  39. Degree deodorant
  40. 24 show promo
  41. Mazda – car brand
  42. State Farm – insurance
  43. Ford – car brand
  44. Verizon – network provider
  45. Chanel No. 5 – perfume
  46. 24 show promo
  47. iPhone
  48. Ford Fusion – car brand
  49. The Simpsons show promo
  50. The Mindy Project show promo
  51. Progressive – auto and home insurance
  52. iPhone 5
  53. American Express – credit card
  54. Target – department store
  55. Neighbors – movie promo
  56. Surviving Jack – show promo
  57. Lincoln – car brand
  58. xFinity – network provider
  59. Dodge – car brand
  60. Goya – spice brand
  61. Boston Market – restaurant chain
  62. Ford Fusion – car brand
  63. TJ Maxx
  64. 24 – show promo
  65. Chase Freedom credit card – bank
  66. Snickers
  67. Charmin – toilet paper
  68. Macy’s – department store
  69. Subway – fast food chain
  70. Cadillac – car brand
  71. Rosemary’s Baby – show promo
  72. Honda – car brand
  73. TJ Maxx
  74. Disney Resort Hotels
  75. Progressive
  76. Chobani – yoghurt
  77. Lowe’s – home store
  78. Sprint – network provider
  79. Night Shift – show promo
  80. The Blacklist – show promo
  81. Verizon – network provider
  82. Quicken Loans – mortgage company
  83. PayLess – shoe store
  84. Crossbones – show promo
  85. Toyota Corolla Sport – car brand
  86. Dunkin Donuts
  87. Prince – pasta brand
  88. Jeep Patriot – car brand
  89. Ford – car brand
  90. Microsoft Windows Asus – computer
  91. Pier1 Imports – shopping
  92. Olive Garden – food chain
  93. US Postal Service
  94. Tempur-Pedic – matrass brand
  95. ReMax – realtors
  96. Wendy’s – fast food chain
  97. Universal Orlando Resort
  98. Revolution – show promo
  99. Law & Order: SVU – show promo
  100. Clinique acne treatment – beauty product
  101. Dentastix – for canine oral health
  102. Secret Clinical Strength – deodorant
  103. Audi A3 – car brand
  104. Subway – fast food chain
  105. T-Mobile – network provider
  106. Walt Disney World
  107. iHeart Radio Music Awards
  108. Late Night with Jimmy Fallon – show promo