Advertising in the US

I recently decided to conduct a "social study". On 29 April 2014, starting at 20:00, I made a list of all adverts I was exposed to over a 3 hour period. To ensure an "even spread" I alternated in the 3 hours between the three major networks - ABC, NBC and CBS.

So, here goes, over the 3 hours, I saw over a 100 adverts. This is CRAZY. Here is the list. And because it is me, I of course needed to analyse this data. So, according to the advertising industry, this is what the average viewer on a major network is really interested in:

* Shows for the network (22% of ads)
* Food (16% of ads)
* Cars (14% of ads)

These three categories constitute 52% of all advertising. Following closely behind are retail clothing stores (9% of ads), and network providers (9% of ads). To me this was maybe not a typical evening, because I feel that many nights are dominated by adverts for medicines and medical services. So, revel with me in the beauty that is the US advertising industry...

1. Olive Garden - restaurant chain
2. Allegra – allergy medication for kids
3. Humana – health services
4. TJ Maxx – clothing store
5. Survivor show promo
6. Criminal minds show promo
7. Elementary show promo
8. CSI show promo
9. Big Bang Theory show promo
10. The Millers show promo
11. Quilted Northern – toilet paper
12. Nationwide insurance – household goods
13. iPhone 5 – cell phone
14. Fage – yoghurt
15. Staples - office supplies
16. CSI show promo
17. Dodge – car
18. LaQuinta – hotel brand
19. Dunkin Donuts
20. Zyrtec – allergy tablets
21. Home Depot
22. Allegra – allergy tablets
23. Domino’s pizza
24. BMW i3
25. Nicorette & Nicoderm – stop smoking
26. NCIS: LA show promo
27. Person of Interest show promo
28. Harvey Building Products
29. Xfinity – internet provider
30. Ford Escape – car
31. Hidden Valley ranch – salad dressing
32. Allstate insurance
33. Kohl – department store
34. Outshine – frozen snacks
35. Enbrel – joint pain medication
36. NCSI show promo
37. Kay jewelers
38. Kraft macaroni and cheese
39. Degree deodorant
40. 24 show promo
41. Mazda – car brand
42. State Farm – insurance
43. Ford – car brand
44. Verizon – network provider
45. Chanel No. 5 – perfume
46. 24 show promo
47. iPhone
48. Ford Fusion – car brand
49. The Simpsons show promo
50. The Mindy Project show promo
51. Progressive – auto and home insurance
52. iPhone 5
53. American Express – credit card
54. Target – department store
55. Neighbors – movie promo
56. Surviving Jack – show promo
57. Lincoln – car brand
58. xFinity – network provider
59. Dodge – car brand
60. Goya – spice brand
61. Boston Market – restaurant chain
62. Ford Fusion – car brand
63. TJ Maxx
64. 24 – show promo
65. Chase Freedom credit card – bank
66. Snickers
67. Charmin – toilet paper
68. Macy’s – department store
69. Subway – fast food chain
70. Cadillac – car brand
71. Rosemary’s Baby – show promo
72. Honda – car brand
73. TJ Maxx
74. Disney Resort Hotels
75. Progressive
76. Chobani – yoghurt
77. Lowe’s – home store
78. Sprint – network provider
79. Night Shift – show promo
80. The Blacklist – show promo
81. Verizon – network provider
82. Quicken Loans – mortgage company
83. PayLess – shoe store
84. Crossbones – show promo
85. Toyota Corolla Sport – car brand
86. Dunkin Donuts
87. Prince – pasta brand
88. Jeep Patriot – car brand
89. Ford – car brand
90. Microsoft Windows Asus – computer
91. Pier1 Imports – shopping
92. Olive Garden – food chain
93. US Postal Service
94. Tempur-Pedic – matrass brand
95. ReMax – realtors
96. Wendy’s – fast food chain
97. Universal Orlando Resort
98. Revolution – show promo
99. Law & Order: SVU – show promo
100. Clinique acne treatment – beauty product
101. Dentastix – for canine oral health
102. Secret Clinical Strength – deodorant
103. Audi A3 – car brand
104. Subway – fast food chain
105. T-Mobile – network provider
106. Walt Disney World
107. iHeart Radio Music Awards
108. Late Night with Jimmy Fallon – show promo

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